Maples Advises Boxever on its Sale to Sitecore

Irish data analytics company, Boxever has been acquired in a multimillion-euro deal by US customer experience software developer Sitecore. The buyer plans to invest and grow Boxever’s headquarters.

Boxever has developed a big data and personalisation platform that is predominantly used by airlines such as Ryanair, Aer Lingus, Emirates, Flybe and Jetstar. However, in recent years, the company has expanded beyond the travel sector into Banking. Boxever’s technology uses artificial intelligence and machine learning to help brands engage more effectively with customers by providing a more personalised experience.

A team based in the Group’s Irish office advised Boxever on the Irish Corporate legal aspects of this transaction. The team was led by Colm Rafferty, a Partner and co-head of the Irish Corporate practice, who was assisted by Associates James Reidy and Morgan Pierse.

Commenting on the transaction, Colm Rafferty said: “We are really proud to have advised our long-standing client Boxever and its shareholders on this significant deal. Congratulations to Dave O’Flanagan, Dermot O’Connor and all of the Boxever team. It was a real privilege to have worked with you over the years.”

Read more about this innovative transaction at: The Irish Times.